The female figure has been used in art to express ideas, emotions and desires for centuries; as visual communication devices like colour or tone. The effect has often been a one-dimensional and unrelatable representation of women. One day when I was reflecting on this, I realised that I wanted to add a new perspective. I created this design with every woman in mind; to honour the richness and complexity of women’s feelings, emotions and experiences. Lilac Freedom tells a story of a spiritual journey that many women have experienced before: a transformation from feeling unseen and unheard to being free, confident and powerful in her own skin.